Too often, the world of business tells us that the best things in life don’t come free. Getting support and resources to help improve business can involve some serious investment, but not everything needs to make a dent in your finances! The free small business resources in the following list all provide support to you as a business owner. Best of all, they won’t cost you a thing.
Being widely visible to potential customers is a vital need of any successful business and grabbing space on the most visited and popular sites is an absolute boon. Lucky for you, your message can be posted on leading directory sites like Gumtree and Yell for no cost at all.
Google Local Listing
With the strength of Google as an Internet search tool, it is a clear focus for new businesses to be as visible as possible in its searches. Getting high up in the search results is one thing, but a strong Google profile means not just visibility but a quick and attractive connection to new customers. The My Business service gets your company profile listed in Google and Google Map searches as well as on Google+ and is completely free to use.
Managing success is not only about promoting your public profile. Just as important is watching for how successful this work has been. Once again, Google can provide a simple and effective solution for following what people have been saying about your business. Setting up a Google Alert for free allows you an easy means to keep informed about the impression your business and its profile is making.
Free business cards
Whilst the online world has really diversified and changed marketing, the old ways are still useful. Real world contact with your potential clients is still important and an attractive business card will provide both an excellent first impression. You will easily find deals like this one to supply yourself with a stock of business cards for free.
Free email marketing
A service that allows you to design your own personalised subscriber emails, maintain detailed subscriber profiles and collate the subscriber lists of multiple social platforms – all for no cost. Sounds like an unlikely dream but all this and more is a reality with MailChimp. A superb tool for a really strong marketing campaign.
Free market research
Keeping tabs of how your service runs or how your product might be improved, as well as knowing how best to market this product, is essential in determining your business’ future. Survey Monkey can offer you this insight for free and provide an invaluable service in encouraging success.
A New Degree of Education
You might just be surprised at what you can learn for free nowadays. Futurelearn and Coursera offer courses arranged in partnership with some of the world’s top universities, providing you insights into business management from the finest minds in the industry. Or, why not go one step better and join the ranks of students at MIT, taking one of their renowned business degrees online without the astronomical fees.
You’ve got to get paid. For that reason, of all the free small business resources listed here, good billing and invoicing systems may be the most important! You need a good, safe and easy-to-use system that both fits with your online profile and meets modern day needs to cater to online billing and payments. Wave is an ideal system for managing your payments and is absolutely free to use.
Free conference tickets
Attending conferences, many of which are totally free, is a key part of promoting your business through developing your contact network. New businesses should especially look at the Business Start-Up Exhibition which is free to attend and offers a wealth of advice on making progress on your small business.
A free taste of our new course for small business owners
OK, so we’re cheating a little on this one. Our online course for business owners isn’t free, but we believe you can get a lot of value out of the exercises and information in our course overview! If you haven’t downloaded it yet, you can find it here.