Our online course, the Small Business Multiplier

Get more customers. Feel less stressed. Get your life back. Grow your business. Can our online course really help you to do all that? Absolutely. It’s called the Small Business Multiplier, and it has been created for small business owners like you. Over the course of 12 months, we’ll show you how to grow a business in any economic conditions, overcoming competition and building lasting relationships with your clients or customers.

On this page, you can find out what you’ll learn if you sign up to The Small Business Multiplier. There are 24 modules that will tell you exactly how to make a business successful and the first one (Module 0: Course Overview) can be downloaded for free. You’ll complete one module every 15 days. That’s a whole year of life-changing business advice.

After you have done the first twelve modules you will be entitled to a one-to-one consultation with me, where we’ll talk about how you can grow your small business.

I went on to grow my business and sell it for millions.

My name is Les Bailey. Like you, I have been the owner of a small business. I went on to grow my business and sell it for millions. I now coach sales teams within some of the most successful organisations in the world. You can find me on LinkedIn here: https://uk.linkedin.com/in/les-bailey-8052189

My team and I have spent many months putting together this course, and know it can help you to achieve the kind of success you deserve. If you are interested in improving your work-life balance, reducing your stress, and making more money from your business, I recommend that you give it a try.

Here’s how The Small Business Multiplier will give you the skills and knowledge you need to change your business, and your life:

Module 0: Course Overview

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You can view this entire module for free! It gives an overview of the programme and explains why your business will benefit from it.

Module 1: Getting Started

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This module is all about preparing you to get the most out of the Small Business Multiplier programme. To make a business successful, you need the right skill set, mind set, and tool set. You also need to understand how your business is doing right now, so this module contains a “health check” that will highlight the current strengths and weaknesses of your business.

Module 2: The Multiplier Effect

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Why is this programme called the Small Business Multiplier? Because it’s about multiplying the profit you make from your business. Not adding to it, or increasing it by a small percentage, but doubling or tripling it. In order to achieve this, you need to understand the multiplier effect.

Module 3: Measuring Your Business

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If you can measure your business, then you can manage it effectively. In this module, I’ll help you to identify the appropriate things to measure within your business. By keeping track of these “Key Performance Indicators”, you’ll always be aware of the health and continuing growth in your business.

Module 4: Defining Your Unique Selling Point

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Part of the philosophy of this programme is that you you can outperform any competitor, in any market, if you have the right strategy. A good first step is to identify what is unique about your business – i.e. what do you provide that your competitors either don’t or can’t? You then need to work this into one or two sentences, which you can keep close by when you are creating any marketing materials – we call it your USP (Unique Selling Point).

Module 5: Offline Lead Generation Techniques

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This begins a series of 4 modules packed full of marketing ideas. In this first module, we’ll look at ways to promote your business that don’t involve the world wide web (so-called “offline” lead generation techniques). There are lots, so we continue this theme in the next module too!

Module 6: Offline lead generation techniques (part 2)

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In part two of “Offline Lead Generation Techniques” you’ll learn about even more offline marketing channels that you can use to promote your business. We don’t expect you to use all of them (not all of them will work for every business) but if you can employ a few of them you’ll be in good shape.

Module 7: Online Lead Generation 1

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In modules 5 and 6 we took a good look at “offline” lead generation. Between those two modules, there are enough marketing ideas to seriously kickstart any tired business. However, it’s 2017, and so anyone who wants to achieve truly remarkable business growth should have some sort of online presence. This opens up a world of powerful and often inexpensive marketing channels, which we start to discuss in this module and continue in module 8. In this module we’ll particularly look at how to make your website as effective as possible, and show you a tool for assessing your website if you already have one.

Module 8: Online Lead Generation 2

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Following on from module 7, in module 8 we talk about even more online marketing channels that can be used to promote your business – in particular, looking at social media such as Facebook, Twitter and LinkedIn. These sites connect people all over the world, and can help you to identify communities of people who may need you products and/or services.

Module 9: Converting New Leads into Sales and Revenue

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By the time you reach module 9, you will have had four modules devoted to expanding your marketing efforts. For that reason, it is likely that you are getting more leads for your business – more people enquiring about your products and services. If you want to turn these phone calls and emails into real business, you need to learn how to convert leads into sales and revenue. In this module, we’ll discuss just how to do that.

Module 10: Getting clients or customers to buy more, and buy more often

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There are two main ways to grow your small business – either you can find more customers, or you can get your existing customers to spend more money (in terms of doing business more often, as well as spending more money each time). We have spent a few modules talking about how to win more business, so in this module we start to think about how you can generate more revenue from the customers you already have. In particular, we’ll talk about two valuable strategies: cross-selling and up-selling.

Module 11: Cost Reduction

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Saving money isn’t everything, but reducing the costs in your business will increase the amount of profit you make if everything else about your business stays the same. Many businesses with good revenue are struggling to make much profit because of high costs, so in this important module we’ll look at some strategies for reducing costs within a small business.

Module 12: Your 2 Hour Growth Plan

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As a special bonus to all students on the Small Business Multiplier programme, Les Bailey is offering a one-to-one consultation by phone or online. In order to prepare for this conversation, you will need to bring together everything you have learned in the rest of the programme into a specialised business growth plan. The plan will take two hours to complete, and after your call with Les you’ll be well-equipped to get started with the second, more advanced, half of the course.

 

Bonus for all students: talk to Les Bailey about your business

After you complete module 12, you can have a free one-to-one conversation about your business with me.

When we talk about how you can grow your business, we’ll talk through the plan you made in module 12. We’ll bring together all of the things you have learned in the first half of the course and talk about how you can use it to build your business as you start the second, more advanced section of the Small Business Multiplier!

Module 13: How to Build Lasting Relationships with your Customers

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Here at iThrive we use a tool called MailChimp to keep in touch with our customers. In this module, we’ll show you how to use the same tool to manage a mailing list of your customers and send them a regular customer newsletter. This is just one method for keeping your very best customers engaged with your business, and it can be very effective.

Module 14: How to Make a Great First Impression

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As you continue to grow your business, you will have many opportunities to make a first impression. People who haven’t yet become your customers will quickly decide whether they trust you and are willing to do business with you. In this module, we’ll talk about how to make the best possible impression, and what to do if you make a bad impression to begin with. These are subtle skills that can help you to win more business and create long-lasting customer relationships.

Module 15: Reason or Random?

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Winning new customers is how to grow a business, but many business owners treat it as a simple “numbers game”. They think that the number of new customers they win is directly related to the number of people (“prospects”) they contact. In fact, it’s nowhere near as simple as that. You need to think carefully about who you are targeting with your marketing and take a highly logical approach. In this module I’ll show you how to do that.

Module 16: Interrupt AND Engage

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When you have an opportunity to win a new customer, you might need to do it in just one short conversation. Very often, this conversation is “interrupting” the prospective customer either at home or at work, and you need to be able to convince them that having a conversation with you is not going to be a waste of their time. In this module, we talk about how to engage a potential customer in that all-important first conversation.

Module 17: It’s All About Them!

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The key to successful sales is trust, and the key to trust is to demonstrate to someone that you are prepared to respect their needs and values. In other words, if you want to sell to someone you need to understand their own motivations. What do they want? How could your products or services help them to succeed in their work or their life? In this module we’ll talk about how you can approach a conversation with a prospect (someone you intend to sell your products or services to) in a way that inspires trust.

Module 18: Secrets from the Top 5% of Salespeople

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Some salespeople perform better than others. Even in top sales teams, there will be a few high flyers who seem more able to close a deal than their colleagues. So how does this work? What do they know that we don’t? In fact it’s very simple. They spend more time “qualifying deals” – i.e. finding out whether they are winnable – so they spend less time trying to close deals that are unlikely to work out well.

Module 19: Enable Your Prospects and Clients to Make Decisions

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The process of selling a product or service can sometimes take a long time. In fact deals that we are initially very excited about can sometimes take so long to close, we start to feel less optimistic. Eventually, it becomes clear that we’re not moving forward with the prospective customer and we need to shift our focus on to other opportunities – we have wasted time and money. The problem was that the momentum was lost, but how can we avoid that happening? Momentum in sales is all about making decisions. Every time the prospect makes a decision, the deal moves forward. In this module we’ll show you how to continually help your prospective customers to make the right decisions – the ones that move you closer to closing the deal!

Module 20: Selling to Different Social Styles

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In this module we’re really starting to explore some advanced techniques, which can help you to be more effective at selling, negotiating, or any other process that involves reaching an agreement with another person. We’ll talk about a model called Social Styles™ (created by TRACOM™ Group), which can be used to help understand the people you work with. This model can be used within your business (e.g. with your employees) or outside your business (e.g. with customers) and is helpful in building up your business’s most valuable asset – trust!

Module 21: The Power of Five

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If you run a small business, you will need to meet with people from time to time – customers, employees, suppliers, lenders. However, sometimes meetings just feel like a waste of time. In this module, I will show you how you can master meetings with a technique called the “Power of Five”. It helps to ensure that everyone attending the meeting has the same expectations and the same goals. If you have ever had a frustrating meeting, I hope that this module will help you understand what went wrong and, hopefully, prevent it happening again.

Module 22: Presentation Secrets

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Have you ever heard of “Death by Powerpoint”? It’s a surefire way to fail in an important presentation, and my feeling is that any small business owner should be able to deliver a powerful presentation about their business with very little preparation. In this module of the Small Business Multiplier, I’ll show you a technique that will help you deliver a high-impact presentation in just 5 slides.

Module 23: Stand and Deliver – The Art of Public Speaking

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Does the thought of giving a talk in public fill you with dread? Sooner or later, you’ll get the opportunity to speak in front of a large group of people – as a business owner, this is a great opportunity to create a reputation as an expert in your field. I can’t stop you feeling nervous, but in this module we’ll talk about some ways to ensure that you are well-prepared and able to deliver a memorable presentation!

Module 24: Growing for Years to Come

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This is the last module in the programme. By the time you get this far, I hope that you will have already made remarkable changes to the way you run your business and you should already have started to see significant growth. You will have developed the necessary knowledge and skills to continue growing your business and have nearly finished the Small Business Multiplier course. In this final module, we will give you a tool that will show you how to make your business successful for years to come.