Small Business Multiplier – Module 13: How to Build Lasting Relationships with your Customers

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This page allows you to preview Module 13 of the Small business multiplier.

The module video is shown below, and below that a link to a preview version of the module PDF. If you have any questions about this preview, click here to get in touch via our contact page.



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Hi, and welcome to module 13.

We are now entering the second half of the programme, where we’ll take a deeper cut and look at some valuable techniques to improve your marketing and selling skills.

By now, you should have completed your 2-hour business plan, and connected with me to arrange you consultation. If you haven’t done so already, I look forward to hearing from you.

This module is about what I call ‘The Continuous Marketing Loop’. It involves web based technology, and a great way to stay connected with your customers and prospects, automatically.

Here’s why this is important:

  1. Having invested marketing money to generate new leads, you need to stay connected with prospects so that you are front of mind when they decide to purchase;
  2. You need to stay in touch with existing customers and keep them engaged for the same reasons; and
  3. You need to feed them value and build a relationship

The Continuous Marketing Loop allows you to use the latest online autoresponder technology to do all of these things and in this module you’ll learn how to do this simply and effectively.

At the end of the module you’ll be able to set up a small programme and see just how easy it is.

Let’s stay committed to making your business a great success as we move to deeper skills.

See you in a couple of weeks…