Small Business Multiplier – Module 2: The Multiplier Effect

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This page allows you to preview Module 2 of the Small business multiplier. In this module, you’ll learn why the programme is called the Small Business Multiplier, and what the “four levers” of growth are. There are the four things you should focus on when you are trying to grow your business.

The module video is shown below, and below that a link to a preview version of the module PDF. If you have any questions about this preview, click here to get in touch via our contact page.



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Hello again. I hope you found the last module though provoking as you were introduced to the foundation mind sets. I also hope that the quick health-check provided some interesting insights to where you need increase your skills in order to focus your efforts.

I’m sure you agree that sometimes being in business isn’t easy.

If you have ever watched Dragon’s Den, you’ll be familiar with Theo Paphitis. Theo was quoted as saying that 50% of business start ups fail in the first two years – and that figure is confirmed on the government’s bis.gov site.

He believes that entrepreneurship should be part of the national curriculum, and that there isn’t one ‘killer’ bullet that is fatal to a business – but a combination of reasons why businesses fail. You’ll remember I call this Small Business Syndrome.

Theo says people going into business “simply don’t do their homework.” He’s right.

Our programme will give you the knowledge that Theo Paphitis says is sadly lacking in so many small business owners.

So the key question: how can you grow your business and, crucially, grow your profitability?

The answer is The Small Business Multiplier.

It’s a concept that anyone can understand and shows how a number of small changes can make a huge difference.

Plus – it’s a formula that can be used in any business, in any industry… one which will guide all your marketing and development strategies.

There are four levers – and only four – that you need to grow your business or professional practice in terms of profit.

But you must use all four levers simultaneously, and in a way that is appropriate for your business.

If you do that, then you can take your business into hyper-growth territory. So in this workbook you’ll be asked to set some modest but effective targets.

Let me stress — business success is NOT ‘hit and miss.’ Nor is it random. It involves a prescribed methodology. This is true whether you are a global giant or a tiny start-up.

Remember, the one thing global giants all have in common… they were once small – but they grew!

Don’t gamble with your future, follow this programme conscientiously and ensure your dreams are realised and not shattered.